Lewis Hamilton Boss Confirms Another Huge Deal Struck Ahead of Special Ferrari Event. In March, Ferrari will commemorate the team’s multi-year sponsorship deal with Italian bank Unicredit with a special event in Milan.
It follows Mercedes’ acquisition of seven-time Formula One World Champion Lewis Hamilton for the 2025 season.
Ferrari will host a special celebration following the signing of a significant sponsor deal.
Hamilton ended his lengthy and fruitful relationship with Mercedes over a year ago when he announced that he would sign a multi-year contract with Ferrari starting in F1 2025.
The partnership between Formula One’s most accomplished driver and its most successful team is poised to become a commercial powerhouse. Following the announcement on February 1, 2024, Ferrari’s share price surged over 10%, reaching a record high.
In March, Ferrari will commemorate the team’s multi-year sponsorship deal with Italian bank Unicredit with a special event in Milan.
It follows Mercedes’ acquisition of seven-time Formula One World Champion Lewis Hamilton for the 2025 season.
Ferrari will host a special celebration following the signing of a significant sponsor deal.
Hamilton ended his lengthy and fruitful relationship with Mercedes over a year ago when he announced that he would sign a multi-year contract with Ferrari starting in F1 2025.
“The alliance between Formula One’s most decorated driver and its most successful team is expected to create a commercial powerhouse. Ferrari’s stock value jumped over 10%, hitting a record high following the announcement on February 1, 2024.
In September, Ferrari announced Ferrari announced a ‘multi-year agreement’ with Unicredit, with the bank committed to supporting Ferrari’s Formula 1 racing efforts.
Analysis: Lewis Hamilton departs Mercedes to join Ferrari for the 2025 Formula One season.
Ferrari and Unicredit announced during a joint press conference on Thursday at the sponsor’s headquarters that a special event is scheduled to take place in Milan this March.
The event, expected to follow a roadshow format, is set to feature Hamilton and teammate Charles Leclerc between the end of preseason testing on February 28 and the Australian Grand Prix season opener on March 16.
Ahead of Formula One’s May 18 return to Italy for the Emilia Romagna Grand Prix in Imola, the event is set to provide Hamilton with an early taste of the team’s fervent support base, known as the Tifosi.
Formula One will host two races in Italy for the sixth year in a row in 2025, with the Italian Grand Prix at Monza scheduled for September 7.
“We are thrilled to begin this dynamic partnership with UniCredit, a bank that shares our commitment to innovation and excellence,” said Ferrari CEO Benedetto Vigna.
“We look forward to a future full of passion and performance together.”
“UniCredit is incredibly proud to launch this historic partnership with a fellow Italian brand that respects its proud heritage while looking globally and towards the future,” said Andrea Orcel, CEO of the UniCredit Group.
“Our multi-year partnership with Ferrari ushers in a new era of cooperation, bridging the domains of racing and finance with a deeply held, mutual commitment: to provide our best for people in the right way.”
Together, we will offer high-performing financial solutions that enable our communities and businesses to advance while making sure Ferrari enthusiasts can be as close to the action as possible.
According to reports from last month, Hamilton is ready to sign a personal sponsorship agreement with Celsius, the energy drink that sponsors Ferrari.
It follows the end of the 2023 season, when Hamilton and Mercedes’ long-term contract with Monster—now a McLaren partner—was finalized.
Additionally, there have been rumors that this season, Ferrari would join with Almave, the non-alcoholic tequila company that Hamilton co-founded in 2023.
Lewis Hamilton Boss Confirms Another Huge Deal Struck Ahead of Special Ferrari Event.
Hamilton is anticipated to join Ferrari on Monday. He will meet with his new engineers and participate in a simulator session on his first day at Maranello.
He is anticipated to drive Ferrari’s 2022 vehicle, the F1-75, at the Fiorano test circuit as part of the team’s customary “wake-up” test to get the drivers back on track before the upcoming season.
It is anticipated that Hamilton will make a second TPC (Testing of Previous Car) drive at the Circuit de Barcelona-Catalunya, the site of the Formula One Spanish Grand Prix, as part of his preseason agenda.
Ferrari’s F1 2025 car, known as Project 677, is set to be unveiled on February 19, a day after Hamilton and Leclerc take part in Formula One’s inaugural collective season launch event, featuring all ten teams, in London.
