Red Bull, who have a minority stake in Leeds United, continues to grow its presence with English clubs, adding to the list of clubs to which it is commercially affiliated.
Red Bull has collaborated with Newcastle United as part of a multi-year partnership that will see the firm become their official energy drink, the team announced earlier this week.
Chief Commercial Officer of Newcastle United, Peter Silverstone, stated, “Attracting leading brands to Newcastle United continues to be at the forefront of our exciting commercial growth and Red Bull is a fantastic addition to our partnership family.”
The exciting journey Newcastle United is on, with an ever-expanding digital presence and a rise in foreign broadcast audience of 62% in the previous 12 months, is acknowledged by this relationship with Red Bull.
Red Bull is incredibly passionate about interacting with sports fans worldwide through collaborations that are culturally appropriate and one-of-a-kind events. Red Bull will remain the market leader in the UK, USA, Middle East, and all of Europe thanks to the club’s widespread appeal and devoted fan base.
Leeds minority owner enters partnership with Everton
Red Bull and The Toffees have partnered together just a few days after the announcement.The Austrian business has also joined Everton as an official energy drink partner, the club said on Friday.Red Bull and Everton have decided to work together for a number of years, just like Newcastle did.
Everton’s Chief Commercial and Communications Officer, Richard Kenyon, stated, “We are thrilled that such a globally recognised and innovative brand has chosen to partner with Everton and are excited to welcome Red Bull into our partnership portfolio.”
By committing to a long-term alliance, we will have the chance to collaborate on innovative projects and activations, especially starting the summer when we move into our new stadium.
“This contract, which is the most current the Club has signed recently, demonstrates the commitment and skill of our Partnerships staff. In advance of what will undoubtedly be a momentous time for the Club, I would like to express my gratitude to everyone at Everton and Red Bull who helped to finalise this long-term agreement.
The majority owner of Leeds United is 49ers Enterprises, which is run by investment group Paraag Marathe, chairman. Red Bull obtained a substantial minority interest in the team earlier this year. In addition to this investment, Red Bull also agreed to sponsor shirts with a huge profit.
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